Financial Statistics/Marketing Seminar

Sponsored by SORA - the Southern Ontario Chapter of the American Statistical Association and the Southern Ontario Regional Association of the Statistical Society of Canada. This seminar is co-sponsored by SAS, the Bank of Nova Scotia, the Royal Bank and Trans Union of Canada and is the fifteenth in a series.

Everyone is welcome to attend. There is no fee for these seminars, but space is limited so pre-registration is essential.

Guest Speaker:	Zhen Mei, Principal, Analytics & Modeling Manifold Data Mining Inc. A Hybrid Predictive Modeling Technique for Database Marketing
Date:	Monday, June 2, 2003
Time:	2:00 - 3:30 p.m.
Place:	RBC Training Centre Creativity Room 20 King Street West, 10th Floor Toronto King Subway For those who drive, please don't park on any main streets (King, Yonge, Bay or Adelaide); cars will be towed away from 3:00 to 6:00 p.m.

The 15th SORA Seminar on Statistics in Finance & Marketing features Dr. Zhen Mei, of Manifold Data Mining Inc, speaking on a hybrid method for predictive modeling in large databases incorporating geographically coded demographic and household spending data.

ABSTRACT

We'll discuss a simple and effective hybrid method for predictive modeling in large databases, and applications to predict consumer's purchasing behaviors and responses for marketing campaigns. Based on demographic and household spending data we'll illustrate the following essential steps in data mining for customer relationship management:

Differentiating customer's needs and potentials via profiling;
Reducing dimension and identifying key variables via principal components analysis;
Identifying key market segments via cluster analysis;
Identifying best targets within market segments with predictive modeling.

Please RSVP

If you plan to attend this seminar, please RSVP to Alison Burnham by e-mail. Please contact Alison if you want more information about the SORA Financial Statistics/Marketing Seminars.

Alison Burnham
Chair, SORA Committee for Financial Statistics & Marketing
Exchange Solutions Inc.
(416) 646-7103
aburnham.mobile@exchangesolutions.net

TransUnion

Co-sponsorship for these seminars is provided by SAS, Scotiabank, RBC Financial Group and Trans Union of Canada.

Financial Statistics/Marketing Seminar

Please RSVP

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