Financial Statistics/Marketing Seminar

Sponsored by SORA - the Southern Ontario Chapter of the American Statistical Association and the Southern Ontario Regional Association of the Statistical Society of Canada. This seminar is co-sponsored by SAS, the Bank of Nova Scotia, the Royal Bank and Trans Union of Canada and is the twenty-second in a series.

Everyone is welcome to attend. There is no fee for these seminars, but space is limited so pre-registration is essential.

Guest Speakers:

Ken Krzywicki,
TransUnion

Stratum Canada Clustering System

Date:

Friday, April 22, 2005

Time:

2:30 - 4:00 p.m.

Place:

SAS Institute (Canada) Ltd.
Executive Briefing Center
181 Bay St, Suite 2220
Toronto

King Subway

For those who drive, please don't park on any main streets (King, Yonge, Bay or Adelaide);
cars will be towed away from 3:00 to 6:00 p.m.

STRATUM CANADA CLUSTERING SYSTEM

STRATUM was developed by TransUnion for the Canadian market to satisfy certain “use” restrictions of credit bureau data when used for solicitation purposes. STRATUM is a k-means cluster model built on aggregated credit bureau data. Data was aggregated at the postal code level and the clusters were overlaid with non-model aggregated credit data as well as lifestyle and demographic data from Gen5. Using both credit and demographic information, one may use STRATUM for prospect selection, cross- or up-selling, or a variety of other objectives.

Ken will walk us through the reasons for creating STRATUM and the development process as well as discuss general uses for the model.

KEN KRZYWICKI
Manager, Modeling Services, TransUnion

Ken Krzywicki has been with TransUnion since 1998. He is responsible for leading a team of statisticians who develop and implement complex scoring systems using a variety of techniques.

Ken also continues to lead modeling projects for a myriad of industries including banking, finance, insurance, telecommunications and retail—both in the U. S. and abroad. The types of models he has built include: acquisitions, account management, collections, recovery, attrition and direct mail and telemarketing response.

Refreshments served before and after the meeting.

Please RSVP

Space is limited! Please RSVP your intention to attend to John.Amrhein.

John Amrhein
Statistical Services Specialist
SAS Institute (Canada) Inc.
(416) 307-4591
john.amrhein@sas.com

Scotiabank

TransUnion

 RBC

Co-sponsorship for these seminars is provided by SAS, Scotiabank, RBC Financial Group and Trans Union of Canada.

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